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This web page states the following, "Use the form above to find your loved one." We saw that the web page stated " You can search using the name of your loved one, or any family name for current or past services entrusted to our firm." It also said " Click here to view all obituaries. We are here to help you. If you have need of our services, please call us, day or night, at. To better prepare yourself, we have provided you with some helpful information regarding the immediate need." The header had funeral as the highest ranking optimized keyword. It is followed by death, burial, and cremation which isn't as ranked as highly as funeral. The next words brendesefuneralhome.com uses is funeral home. costs was included and could not be understood by search parsers.